If you have researched how people find your website, you will have heard of Google Analytics by now; however, you may still be wondering what it can actually do for you. Here's a handy round-up of what you need to know about Google Analytics. 
 
For those of you who don't know what it is, Google Analytics is a free website analytics service offered by Google. It gives you insight into what has brought your users to your site and how long they stick around. It is an essential tool for planning your future marketing strategies. With it, you will know where your audience is coming from and what is drawing them to your site. 
 
Tip: We add Google Analytics to every new website as part of the launch process. If you would like access to your data, just contact us. 
 
If you are still unsure about how Google Analytics works, then below are some of the different things it can tell you about your website. 

How Much Traffic is Your Website Getting? 

Google Analytics provides various reports, and all of these will tell you different things about your site. Whilst you will need to dive into more detail about your traffic, you will first want to know how much traffic your site is getting.  
 
This will give you insight into how well you are currently promoting your business and whether you need to rethink your efforts.  
 
If you aren't getting any traffic to your site, you will naturally need to switch things up so that your efforts get better results. 
Google Analytics Audience Overview Google Analytics Audience Overview

What Time are People Looking at Your Website? 

The stats that Google Analytics provides are precise.  
 
As such, you will be able to get some solid insight into what time people are actually looking at your site.  
 
This is important as many sites that you advertise on, such as social media sites, provide you with the option to boost your ads.  
 
You can either decide to increase them during the periods when you have more visitors to capitalise on or try to generate traffic during particularly dead periods of the day. 
Google Analytics Time Grid

Where Are Your Visitors Located? 

You will be uncovering valuable data about your audience. This will provide you with some insight into what channels will drive the most traffic toward your site. This audience section will give you all of the information about the people who visit rather than just the number of people. One of these pieces of information you will be able to get pertains to the location of your users. 
 
When you know where all of your customers are visiting from, you will be able to formulate different marketing strategies according to the location of all those visitors. The geolocation feature that is available to you will not only let you know what country your users are from but also tell you the cities they live in and provide information on the language they use. 
Google Analytics Visitor Location

What's The Difference Between Users and Page Views? 

Google Analytics will give you information relative to your users and page views. As such, it's essential to know what the difference between them is. 
Users: These represent all of the individuals that visit your site. This means that if someone is to go on your website, Google remembers them, then if that person comes back, it wouldn't lead to an increase in users because they have already been on. 
Page views: Your page views represent every individual time a page on your website is loaded by a user. As such, if a user has been on a page, leaves and returns, you will still have your number of page views increase. In a single session, just one user can amount to several page views as a user makes their way to different pages on your site. 
 

What Does Bounce Rate Mean? 

A bounce means that someone has visited your site and then gone straight off it. Bounces are basically calculated as a session where a user only triggers a single request.  
 
They will open a page and then exit without doing anything else on your site. Naturally, this means that you will be aiming to have your site have a low bounce rate, and Google Analytics will be able to tell you exactly what that is.  
 
If it is high, it may be because your site isn't inviting enough, and as such, you may need some professional web designers to help you out. 
Google Analytics Bounce Rate

Where is Your Traffic Coming From? 

This isn't the same thing as the location of your users but is how they are explicitly arriving at your site.  
 
Is this the result of organic searches? Social media ads? Email campaigns?  
 
All of this information is incredibly important for planning future marketing strategies.  
 
For instance, if your social media ads do very well, you will want to take advantage of more of them.  
 
On the other hand, if you have an email campaign that isn't working well, you will need to rethink how you are emailing clients and trying to get their attention. 
Google Analytics Top Channels Google Analytics User Acquisition

Conclusion 

When it comes to creating content and running digital marketing campaigns to get visits to your site, you must be tracking your site's data. The best way to do this is by using Google Analytics. 
 
One of the reasons people do not stay on websites for long is that the sites themselves are uninviting. This poor user experience will need to be addressed.  
 
If you would like more information on how it'seeze Stevenage can help your business grow, you shouldn't hesitate to get in touch. 

Need Help? 

At it'seeze Website Design, you're never alone. If you want help updating your website, let's arrange a website review. We can make content suggestions, provide training, and help make sure that your website never gets stagnant.  
 
Just contact us to get the ball rolling. 
Feedback or questions? You can comment below, or contact us directly. 
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