9 Things You Must Include on Your Website’s Home Page
Posted on 16th March 2021
Your website is the hub of your business’s online presence – and of all the pages included within your site, the most important is the homepage. This is the page that most people will visit first. Your home page needs to capture a visitor’s attention in milliseconds, and provide them with the information they are searching for in order to keep them engaged.
What to include on your website’s homepage will vary a little depending on the type of site you run: an ecommerce platform will require different features to that of an affiliate blog. However, there are certain components that must be included on the homepage of all websites.
To help you create the perfect homepage, we have curated a list of what to include. Read on for the 9 must-have elements on your website’s homepage.
1. Your logo
Your company logo is the most recognisable element of your brand identity. It’s important to include this at the forefront of your homepage design. It should be the first thing that customers see when they visit your site, so they know that they have found the right place.
To ensure instant visibility, the best place to feature your logo is the top left of your page. This is the most common placement for logos, and studies suggest that positioning your logo in this way leads to greater brand recall and better navigation, when compared to centre and right-aligned logos.
Be sure to give your logo space to breathe by leaving neutral space around it, so it doesn’t get lost in clutter.
2. Site menu
Your homepage may be the first page that users visit, but it’s not the only page on your website. To make navigating your site as easy as possible you must include a site menu on your page.
Site menus come in a number of formats: horizontal text across your header, vertical text down the right or left side, or a compact hamburger menu.
You will want to limit the pages featured in your site menu to only the most important. An overcrowded menu can cause confusion. You can provide navigation to lesser-viewed pages via hyperlinks, or by adding submenu tabs within the main navigation menu.
3. Hero image
The hero image is the first image or graphic a user sees when they visit your site. It is typically a large header or full-width banner image featured at the top of your page, under the logo and navigation. It is used to draw attention and inform the user of what your website and content is about.
Your hero image needs to be high quality, sharp and impactful. The image must be relevant to the products, services or content your business offers, so the user knows exactly what they are getting from your site.
4. Headline text
Your headline needs to be succinct and engaging. You have between 6 and 12 words to capture your readers’ attention and convert them into customers.
The headline is the first piece of text that visitors come across. It is typically bold and oversized, placed just above, below or often within the hero image.
Use this text to drive audience engagement, ensuring users remain on your site and browse further.
5. Call to action
Your main call to action (CTA) needs to be clear, to the point and feature prominently on your homepage. Whether you have a sale on, want people to sign up to your newsletter or enter a competition, you need to make sure your CTA stands out and lets visitors know precisely what you want them to do.
Bold lettering using an accent colour is a great way to catch the eyes of users. Include a button within your CTA that sends people directly to the relevant page, making it easy for the desired action to be carried out.
We have mentioned the hero image previously, but this should not be the only image included within your home page.
Visual content is crucial to keeping users engaged. Studies have shown that our brains process images and visual content 60,000 times faster than text, so it’s sensible to place photos and graphics throughout your page to maintain interest.
Be sure to use high-quality images that are relevant to your business. If you are struggling to source your own content, consider using stock photos.
Images should be strategically placed across your homepage – use them to break up large bodies of text to prevent disengagement.
7. Social icons
It’s a safe assumption that your company has profiles on multiple social platforms. Whether Facebook, Twitter, Instagram or LinkedIn, you will want your customers to be able to find your channels easily.
The best way to link to your external pages is via social icons. These icons come in the form of buttons or tabs that clearly identify the platform they lead to. They are great for increasing your following on social media, providing quick links to each platform.
Featuring testimonials or reviews from past customers is a surefire way to establish a trustworthy, professional brand.
Word of mouth is still one of the greatest marketing assets a business can use, so be sure to take the words of happy clients and place them on your homepage. Positive reviews will always improve chances of others taking on your services or buying your products.
9. Contact Options
If customers are searching your site and looking at your products and services, they will likely want to contact you at some point, be it for sales, queries, support or complaints.
Make sure you have multiple contact options and feature at least one of them prominently on your home page. Whether that is a contact form, an email address, social media links or a phone number, you want to make it as easy as possible for the customer to get in touch.
So, we have listed 9 essential items that must be included on every website’s homepage. There are other elements that should be included, depending on the type of business you are running.
If you have an ecommerce site then it makes sense to list a few of your top-selling or most recent products on your homepage.
If you’re a blogger then including your most recent or most popular posts on your homepage is a great way to entice readers.
It will also be beneficial to feature a search tool on your home page for customers looking for specific products or posts. This will save them trawling your site for what they want.
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