Due to the number of organisations that utilise the internet to promote their business and convert website traffic into sales, there are many different ways that people try to increase the number of people who visit their site.  
 
One of the most common methods is blogging, which allows businesses to promote products, show their quality and establish themselves as a voice for authority. When you blog, you are also improving where your business will rank on Google as you can incorporate different keywords into your content to become much more SEO friendly
 
Yes, there is no doubt that having a blog can be an incredibly effective way to increase the number of people who visit your website and how many sales your site gets.  
 
So, how do you ensure your blog is as effective as possible? This article will highlight some of the best blogging practices you should make a habit of to start to see results. 

Use Frequent Keywords 

The best way to think of keywords is to put yourself in your customer's heads and try to work out what they will be searching for when looking for your business. This could be a question, an area or a specific term. Whatever it is, you should ensure you create blog posts that revolve around that particular key phrase. 
 
Another good tip can be to search for your competitors and see what kind of content they are creating. You won't want to replicate them as you want to stand out from the crowd; however, seeing what your competition is doing can be a practical jumping-off point. 
 
There is no sure-fire way to determine which posts will be compelling and how many times you will need to post until traffic starts organically. But practising creating posts around specific keywords is one of the best things you can do to help your business. 

Post Frequently 

You should create a schedule that you can post in line with and stick to it. This schedule should be put together so that you will be posting on your blog frequently as due to the age we live in and people's endless accessibility to content, people want new stuff to read, and they want it now. 
 
Not only is it your readers who will be keen for updates but so too are Google. By posting frequently, you will be updating your old content, which is very useful for SEO purposes. You're also refreshing your blog, so you'll have a whole library filled with insight, ensuring people who visit you know you have extensive knowledge on the subject. 

Post Consistently 

Your posts should be frequent, but they should also be consistent. People tend to lose interest in businesses that are not consistent with when they upload new information and products, so you should make sure you are compatible with them when you upload your blog. This means that when you eventually do put something online, you will already have an audience of active users ready to read it. 

Consider the Length of the Post 

The length of your blog post also impacts how effective it is. Realistically, the length of your post will be determined by what you are trying to achieve with it. 

200-400 words 

These posts are extremely short and aren't eligible to rank for SEO, and they don't get as many shares on social media as you'd expect. You may be wondering, "what's the point then?" Well, they are perfect for discussion and engagement. If you want to communicate with your followers, a post of this length can be effective. 

400-600 words 

Posts of this length are widely considered as the minimum length. You're not going to be able to educate with such a restricted word count; however, they are beneficial as bite-size, digestive reads for those who aren't as invested in what you have to say. They can be perfect for shares on social media and customer engagement but bear in mind they are too short to generate any traffic due to SEO. 

600-1000 words 

We're racking up the word count now. With posts of this length, you have a genuine chance to be able to educate people in a journalistic style. They can be very effective ways to influence people, including lots of keywords and, as a result, slowly build on SEO. 

1000-1500 words 

These longer posts can make a massive difference in your conversion. If you are hoping to create valuable content that writhes with information and goes into good detail, then a post of this length is a good idea. They are great for social shares and are also considered powerful tools for driving organic traffic to your website. 

Create Captivating Content 

By doing the above, you will be well on your way to creating good quality content that audiences will want to engage with. In doing so, you will be drawing more traffic to your website, and if your content is of good quality, there is no reason why that traffic will not lead to an increased number of sales. 
 
If you just aren't a writer at heart, you might want to consider using a copy writer to create enaging content. 

Conclusion 

Blogging is an incredibly effective way to draw traffic to your website and increase the amount of conversion you get from that traffic. The above is a helpful guide on what you can do to create an influential blog; however, you will also need a good website to post these blogs on. 
 
At It’seeze Stevenage, we are committed to creating easy-to-use, elegant and unique websites for all businesses. These will come with the ability to run a blog and we will also provide ongoing support for your business once your site has been made, in case you are struggling to get your blog off the ground or post on it. If you would like to improve your online presence, do not hesitate to get in touch and we would be happy to help. 

Need Help? 

At it'seeze Website Design, you're never alone. If you want help updating your website, let's arrange a website review. We can make content suggestions, provide training, and help make sure that your website never gets stagnant.  
 
Just contact us to get the ball rolling. 
Feedback or questions? You can comment below, or contact us directly. 
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