6 Benefits of a Website Content Management System (CMS)
Posted on 14th February 2022
Your sparkly new website might look super cool, but you will soon get hot under the collar if you try to make changes without a content management system (CMS).
In our opinion, a new website is just like a new car. Sure, it looks shiny and stylish when it leaves the showroom, but its performance will deteriorate over time unless you undertake regular maintenance.
Website content works like a high-performance engine, it powers your website further up the search results. To turbocharge your website, employ search engine optimisation (SEO) techniques while making frequent content updates.
This is where the it'seeze Website Editor (our CMS) can help.
What does CMS mean?
The term CMS covers any software application that is used for producing and managing a website. It is designed to allow those lacking technical expertise to easily upload and edit online content. The term content can cover both the words on a web page and the images.
For busy business people, CMS is a vital tool for delivering an engaging digital presence which will boost your profile to both existing and potential customers.
To help you, here are our top six benefits of a CMS…
1. Easy to use
As we mentioned, a well-designed CMS should not require users to possess a technical degree. You or your staff should be able to easily edit text and upload images. The CMS should not only make the updating process simple, but should format the website content so the design still looks awesome.
A CMS is also a vital tool for improving the usability of your online portal for visitors, so that you can easily design a customer journey. This will lead to more sales and enquiries.
Worried about breaking your website? The purpose of a CMS is to offer functionality without crashing the site.
2. Suitable for all businesses
If you think that having a CMS sounds expensive, don’t worry. Today’s software offers a simple, flexible and cost-effective solution for businesses of all sizes. In fact, the benefits of a CMS are available to both start-ups and corporate giants.
Whether you have 10 staff or 100, a CMS allows you to give permissions to nominate people who will be able to update your website.
3. Instant control
One of the biggest benefits of a CMS is its ability to put users firmly in the driving seat so that they can instantly manage their online content. Websites can be updated at the click of a button, without the need to contact a busy web developer.
Imagine getting an urgent piece of news while you are away from the office. In theory, a CMS will allow you to update your website while working from a coffee shop or reclining on a sun lounger. All you need is a reliable internet connection.
4. Cost effective
By enabling seamless website management, a CMS can save your business money. Simple updates can be handled quickly and efficiently, without a long chain of emails to a webmaster who will pay you for the privilege of making changes for you.
Anyone familiar with common word-processing software will be able to operate a CMS, so there is no need for sending staff on expensive training courses.
A website is a live document that needs to reflect the changes to your business. Using a CMS enables integration with other business applications, such as social media channels and customer relationship software.
6. Search engine optimisation
Remember that the whole purpose of having a website is to be found by people searching Google, Bing, etc. Having instant access to your website allows you to optimise the content so that it includes popular search terms and keywords.
Want to know more?
Here at it’seeze, we believe that having a CMS is essential to promote your business digitally, which is why we offer our clients access to our unique Website Editor. It’s quick and easy to use, so you’ll be able to control your website while having more time to focus on your business.
We’ll provide you and your staff with full training so that you’ll be super confident making changes. You’ll also have access to ongoing support from our friendly UK based team.
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